🧑‍🌾What we envision

Crypto moves fast—but the way people interact with it is starting to change. We believe the next wave of growth won’t come from faster protocols or new primitives.

It will come from new behaviors.

Investing with conviction, not confusion

Today, conviction is scattered—shared through tweets, Telegram chats, or long threads listing 10 token tickers. Tomorrow, that conviction will be packaged into baskets: investable, rebalancing, revenue-generating portfolios.

We want users to stop asking “What should I buy?” and start asking “Which basket matches my belief?”

This is the shift from speculation to structured conviction. From chasing tokens to curating portfolios. From isolated trades to modular, shareable, and remixable onchain strategies.

Turning alpha into allocation

Baskets aren’t just tools—they’re a new communication format. Instead of alpha being locked in a screenshot or lost in a thread, it becomes something you can follow, copy, or trade.

We’re turning alpha into allocation. Influence into onchain flow. And creators into curators of capital.

As this grows, we imagine a world where the best investors aren’t in suits or on Wall Street—they’re pseudonymous, posting on X, and launching their own baskets.

A platform for both normies and degens

Pie.fun is built for both sides of the spectrum:

• Normie users who want a simple, fun, low-friction way to follow narratives

• Degen creators who want to launch their etf, not just posting on X

We’re inspired by platforms like Moonshot, which revealed just how large—and under-served—the midcurve really is. These users don’t want to farm, and they’re not full-time analysts. They just want crypto investing to feel approachable, expressive, and enjoyable.

Pie.fun is where that experience happens. It’s ETFs with crypto vibes. A place to browse baskets, follow ideas, and act fast.

Building the infrastructure for crypto-backed hyper finance

Pie.fun is more than a product. We’re building the protocol layer where:

• Narratives become composable assets

• Portfolios are remixable and transparent

• Strategy becomes something you can mint, monetize, and manage

Pie.fun will be the go-to trading app for Solana’s midcurve users, and the go-to creator platform for degens.